Empowering Students, Elevating Brands

✩

Empowering Students, Elevating Brands ✩

Tehama Group Communications

Different Text Compositions

Different mock ups with text

Top text line: Tehama Group

Middle text line: Communications

Bottom text line: Chico State University

Top text line: Tehama Group

Middle text line: Communications

Bottom text line: ★est. 1990 Chico State University ★

Official Crewneck Design

Problem:

Design promotional merchandise for Tehama Group Communications, a student-led PR team.

Solution:

Utilize a design-centric approach to create fun and playful merchandise items, ensuring versatility and appeal across diverse audience segments. Emphasize consistency in typography and typeface selection to maintain brand cohesion.

Design Components:

Crewneck Design: Develop a unisex crewneck design with consistent typography and typeface selection, reflecting the team's dynamic identity while ensuring longevity and versatility.

Outcome:

The collaborative efforts and meticulous refinement process resulted in a merchandise line that embodies the team's spirit while resonating with the Tehama Group Communications community. Witnessing team members proudly wear the merchandise items underscores the project's success and positive impact on team morale.