Cool Treats, Warm Smiles
❄︎ ♡
Cool Treats, Warm Smiles ❄︎ ♡
Frosty Friends
When I was thinking about ice cream and developing a brand identity for an ice cream parlor, Frosty the Snowman came to mind right away. In honor of that concept, I went ahead and gathered some inspirational images and color themes to help guide the direction of my ice cream shop. I chose pastel pinks and blues because they give me a peaceful vibe and would go well with ice cream tastes like strawberry and blueberry.
Here are 30 sketches of logo compositions; in the end, it was difficult to come up with original and fresh ideas for the direction of this project. Surprisingly, the first three appeared to be the most popular after a classroom vote among peers and friends.
Mood Board for Frosty Friends
30 Thumbnail Logo Sketches
Top 3 Logo Contenders
The three top logo choices each had its own unique twist, and I did my best to incorporate the ice-cream cone symbol into each one to demonstrate what the brand is about. Finally, I chose option 1 because it was the most simple and easiest to read when scaled down, and it retained most of its details when compared to the other two logos.
(Left) First color logo and, (Right) is final revised logo
The first design was inspired by the original Frosty the Snowman identity, but after careful study, I chose to go with one solid color for the text and lift the little cherry on the ice cream to make it more coherent. And I ended up with the final (right) logo, which I love ♡.
Top 3 Logo Contenders
This is a stationery set that comes with a business card, a mailing envelope, and a letterhead for Frosty Friends shop.
Problem:
The challenge I undertook was to invent a brand identity and design a logo for a healthier alternative to traditional ice cream. Inspired by a vision to provide guilt-free indulgence to ice cream lovers, I conceived Frosty Friends, an ice cream shop specializing in handmade treats crafted from natural ingredients such as fresh fruits. The goal was to create a visual identity that communicates Frosty Friends' commitment to providing healthier options and a welcoming environment for college students to relax, study, and socialize.
Solution:
My solution involved crafting a cohesive brand identity and logo for Frosty Friends, the brainchild of my vision to revolutionize the ice cream experience. Emphasizing our core values of healthier indulgence and affordability for college students, the logo and branding elements reflect Frosty Friends commitment to natural ingredients, customizable options, and fostering a sense of community. By designing vibrant packaging and signage, implementing online and app ordering options, and offering student discounts and testimonials, Frosty Friends becomes the go-to destination for guilt-free sweet cravings and social gatherings.
